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Etude House believes that skincare should be fun, effective and affordable. It designs its products to be high quality and look great, with the aim of brightening up your skincare routine. This brand offers a wide range of cruelty-free and top-rated skincare products. All of this to target specific skin concerns. One look at any Etude House shop or product, and you’ll see that it is true to its motto “Life Is Sweet.”
Established in 1995, Korean brand Etude House develops high-quality skincare and cosmetic products. Etude House is made in Korea and widely available in Asia as well as around the world. The brand name “Etude” means “beautiful study of music” in French Etude House's mantra is "all of you are born as a princess", so they make the princess fantasy a reality with playful beauty products that both girls and women will adore.